I’ve had the privilege of being part of award-winning campaigns, such as the Thyssenkrupp 180th-anniversary campaign.
As a member of the Ideal agency team, I played a key role in the “thyssenkrupp 180 Years” campaign, commemorating the company’s significant milestone in South America. This comprehensive corporate communication program celebrated Thyssenkrupp’s rich history and underscored its ongoing commitment to innovation.
Campaign Highlights
- Social Media Engagement: Achieved over 500 mentions of the hashtag #tk180AS, fostering widespread online discussion.
- Employee Participation: Collected more than 300 employee testimonials, reflecting a strong sense of pride within the organization.
- Audience Reach: Engaged approximately 1.5 million individuals through various channels.
- Media Coverage: Secured 24 media articles, reaching an audience of 1.3 million, and generating nearly R$1 million in advertising value.
- Digital Impact: Attracted 13,000 new visitors to the company’s website.
Key Contributions
- Supported the development and execution of the creative and communication strategy for the campaign.
- Collaborated with cross-functional teams to produce compelling content aligned with project objectives.
- Assisted in crafting a narrative that connected the company’s historical achievements with its forward-looking vision.
The campaign’s success was recognized with the Jatobá PR Award and the SABRE Awards Latin America, honoring our strategic planning, creativity, and impactful results.
Sabre Awards Latin America 2018
Corporate Communications
