Crafting Strategic Catalogs for Iconic Brand Moments

I developed impactful product catalogs and promotional materials (from layout design to material selection and production) for key brand moments. These materials played a crucial role in strengthening brand presence during product launches, activations, and strategic communication initiatives, ensuring a cohesive and compelling message across renowned retail spaces.

Washing Machines Catalog

Strategic POP and Training Materials to Amplify Brand Impact

In collaboration with the trade marketing team, I designed activation materials, training guides for sales teams, and point-of-purchase assets. These materials were crafted to maintain brand consistency, highlight product features, and ensure top-notch communication in-store, ultimately enhancing the customer experience and driving product awareness.

Sales Guides

Strategic Promotional Campaigns Driving Brand and Product Impact

I played a key role in the strategic definition and creative execution of promotional campaigns for product launches and events, targeting both end consumers and internal teams. These campaigns were designed to highlight the premium quality of the brand, emphasize key product features, and ensure consistent branding while fostering impactful engagement with visuals and messaging.

Promotional Campaign