banQi Brand Identity

The banQi Brand Identity Manual was designed to establish a cohesive and strategic brand presence. It covers essential elements such as logo usage, typography standards, iconography, and color palette. But beyond the fundamentals, it also defines personas, communication tone, photographic guidelines, and more—ensuring a strong and consistent brand experience.

I played a key role in developing this manual, which replaced the Airfox brand after its acquisition by Grupo Casas Bahia. The goal was to create a more relatable identity for the Brazilian audience while maintaining synergy with the group’s other products.

More Than a Brand – A Movement

Together with the HR team, we shaped the banQi culture—bringing to life the essence of our brand both inside and outside the company. Through a powerful visual narrative, we proudly expressed our core values: inclusion, creativity, respect, revolution, and collaboration.

This manifesto is more than just words; it’s a guide that defines banQi’s purpose and the lasting impact we strive to create in the world.

A Cohesive Brand, Inside and Out

In collaboration with the communication team, I conducted visual audits and explored various opportunities to enhance the brand. Working closely with both internal and external stakeholders, we developed materials and communication strategies that strengthened brand consistency across multiple touchpoints—from internal communication and HR to retail stores and sales teams.

Scalable Identities: A Cohesive Brand System

More than just designing logos, I focused on how each brand and its identity behave across different touchpoints. I created multiple banQi sub-brands and visual identities for a variety of purposes—including physical and digital products, projects, events, and campaigns—ensuring consistency while adapting to different audiences and strategic goals.

To streamline this process, I developed design workflows and scalable systems, advocating for branding guidelines that enhanced efficiency and maintained a strong, cohesive identity.

Strategic Design for Physical Products

Working alongside the Product Marketing team, I was actively involved in the conception, planning, and execution of physical products such as credit and debit cards, payment terminals, packaging, and more. Throughout the process, I collaborated with a multidisciplinary team, aligning branding, user experience, and business goals.

I also played a key role in presenting these projects to stakeholders, structuring clear and compelling narratives through presentations and reports to ensure strategic alignment and successful implementation.

Designing Key Visuals for Impactful Campaigns

As an integral part of the brand’s communication strategy, I developed Key Visuals and executed creative designs for various campaigns, ranging from promotional to institutional, as well as for the launch of new products and services. These campaigns spanned across TV commercials to social media, ensuring a consistent and impactful brand presence across all platforms.