Hello IBM
Why IBM and I are the Perfect Match
My name is Denis Hideo
and I dream to be part of IBM design team
As a hands-on Senior Designer, I thrive on transforming complex challenges into impactful visual solutions.
Joining IBM represents the opportunity to apply my expertise directly to projects that drive innovation and redefine what’s possible in design.
UI / UX
Design
Certificate
Web
Development
Certificate
Advanced
Art Direction
Certificate
Marketing and
Advertising
Bachelor’s degree
Corporate Design
Management
Graduate Studies
Business
Communications
MBA
From Knowledge
to Creativity
As a communication and design professional with certifications in Creative Management, Web Development, and Branding Strategy, I merge creativity with technology to deliver innovative solutions. My continuous learning mindset keeps me at the forefront of design, aligning perfectly with IBM’s commitment to innovation and reinvention.
What I Bring
to the Table
With extensive experience in visual storytelling and brand strategy, I’ve worked with global clients like Dell, Nike, Samsung, and Nestlé, delivering consistent and impactful results.
My ability to translate complex ideas into engaging visual narratives resonates with IBM’s goal of creating cohesive, modern, and tangible brand experiences.
Key Strengths
I Offer
- Visual Storytelling: Expertise in transforming complex concepts and data into clear, engaging narratives through design.
- Systemic Thinking: Proficiency in building and managing scalable design systems that maintain brand consistency across touchpoints.
- Technical Excellence: Mastery of Adobe Creative Suite, Figma, and motion design tools to deliver high-quality assets.
- Attention to Detail: A keen eye for typography, layout, and modern design principles, ensuring each project meets the highest standards.
Ready to
Contribute Today
Joining IBM’s Blue Studio is an exciting opportunity to collaborate with a team that values bold ideas and exceptional design.
I’m passionate about leveraging my skills to create impactful experiences that reflect IBM’s legacy of progress and innovation.
I hope that, together, we can create experiences that shape the future.
Thomas J. Watson once said: ‘Good design is good business.‘
I totally agree and think every design should be data-driven and aim to build effective solutions with the best of creativity.
I had the opportunity to provide creative support to the marketing team in several areas (such as CRM, Communication, Campaigns, Events, POS, and more) and be part of the development of the digital wallet for the Grupo Casas Bahia.
Initially working as a Senior Designer, I built a creative team from scratch and coordinated professionals to meet the needs of various internal and external stakeholders. I was involved in several products, ranging from the Digital Wallet app to major digital campaigns and TV commercials.
Campaigns
Visual Identity / Branding
Social Media
Credit Card Machine Design
Internal Communication
Card Design and Packaging
Internal Culture Video
Black Friday Ad
Promotional Ad
banQi App – Digital Wallet
I developed various communications for Samsung, including Visual Identities, Key Visuals, Catalogs, POPM, Promotional Materials, Events, Training Materials, Product Catalogs, among others.
To create the materials, I was involved in planning and production, defining strategies and materials to produce.
Catalogs
Air Conditioner Catalog
Camera Catalog
Washing Machines Catalog
POP and Guides
Printer POP
Air Conditioner POP
Sales Guides
Promotional Campaigns
Fotografar Fair
Sales Campaign
Promotional Campaign
Moochies is a UK-based technology startup specializing in smartwatches designed for kids.
I led the creative team, overseeing the criation and execution of advertising campaigns, social media strategies, point-of-sale materials, events, branding, packaging, product design, and web design/development — always maintaining a hands-on approach!
Kit for Influencers
Point of Purchase Materials
Tabletops and Packaging
Smartphone and Watch Apps
Institutional Website
Ecommerce Website
TV and Web Ad – United Kingdom
TV and Web Ad – United Kingdom
Stand from CES 2022
Design and Motion for Social Media
Design and Motion for Social Media
Design and Motion for Social Media
As the brand and marketing designer for Keighley Cougars, an English rugby team, I’ve had the privilege of contributing to a significant social impact and great communication results on European sports, directly affecting people’s lives through inclusion and respect. And now you can see about it all over the media organically.
I have played a key role in shaping the team’s branding and logo, designing and developing the team’s website, managing stadium communications and club materials, as well as overseeing social media, creating team’s products and uniforms, producing videos, creating presentations, and supporting events.
With more than 17 years of professional experience, I’ve been creating 360-degree solutions for digital and print communication and branding.
Campaing Design and Point of Purchase Materials
Brochures, Website and Corporate Communication
Brochures, Magazine Ad and Internal Signs
Packaging for Maguary and DaFruta products
Captain America – Ads and Point of Purchase
Stand and Point of Purchase Materials
Influencer Kit for Nike / Corinthians
Branding for Nike project
Branding, products and website
Magazine Ad for ONG
TV Ad for Maguary Campaing
Endomarketing for DSM
Ads against slave labor exploration
I’ve had the privilege of being part of award-winning campaigns, such as the Thyssenkrupp 180th-anniversary campaign.
As a member of the Ideal agency team, I played a key role in the “thyssenkrupp 180 Years” campaign, commemorating the company’s significant milestone in South America. This comprehensive corporate communication program celebrated Thyssenkrupp’s rich history and underscored its ongoing commitment to innovation.
Campaign Highlights
- Social Media Engagement: Achieved over 500 mentions of the hashtag #tk180AS, fostering widespread online discussion.
- Employee Participation: Collected more than 300 employee testimonials, reflecting a strong sense of pride within the organization.
- Audience Reach: Engaged approximately 1.5 million individuals through various channels.
- Media Coverage: Secured 24 media articles, reaching an audience of 1.3 million, and generating nearly R$1 million in advertising value.
- Digital Impact: Attracted 13,000 new visitors to the company’s website.
Key Contributions
- Supported the development and execution of the creative and communication strategy for the campaign.
- Collaborated with cross-functional teams to produce compelling content aligned with project objectives.
- Assisted in crafting a narrative that connected the company’s historical achievements with its forward-looking vision.
The campaign’s success was recognized with the Jatobá PR Award and the SABRE Awards Latin America, honoring our strategic planning, creativity, and impactful results.
Sabre Awards Latin America 2018
Corporate Communications
Prêmio Jatobá 2018
Corporate Communications
I have received endorsements from the current Head of Marketing for Latin America at Electrolux, as well as from agency owners and industry leaders.
Ana Peretti
Eletrolux
Head of Marketing Latin America
“He is a highly dedicated, creative, inquisitive, generous professional who collaborates exceptionally well with cross-functional teams”
Alexandre Reibaldi
Ctrl+D Advertising Agency
Owner and Founder
“Excellent technical knowledge, unique creativity, project management skills, and great organizational ability. He is an outstanding professional, an engaged, motivated individual“
Marcos Amado
Grupo Casas Bahia
Marketing Manager
“Collaborative, responsible, meticulous, and extremely talented. His ability to calmly tackle complex demands and his daily care to ensure that deliveries are made is truly remarkable. Fantastic!“
I’ve combined web technologies and design throughout my career, always focused on innovation:
Art Director
TWINZ DESIGN & PROPAGANDA
Samsung, Paramount Pictures, Coral, TAM, Tabasco, Accor, Aurora, Anglo
Art Director
CTRL+D
Bunge, Abbott, Maguary, Dafruta, Prefeitura de São Paulo, Ultragaz, Beneficência Portuguesa, Keldog, Editora Abril
Art Director
IDEAL HILL&KNOWLTON (AXICOM)
Nike, Nestlé, Nextel, Boeing, Embraer, LG, DELL, Uber, Volkswagen, Spotify, thyssenkrupp, DHL, Amgen
Marketing Designer
MOOCHIES TECHNOLOGIES LTD
Design Coordinator
GRUPO CASAS BAHIA – BANQI
Design Lead
MOOCHIES TECHNOLOGIES LTD
Creative Designer
KAMI BRAND STUDIO
Now, I hope to have the opportunity to join the IBM team!
Please, if you’d like to learn more about me check out my curriculum.
Denis Hideo
Art Direction / Marketing Design / UI UX / Frontend Dev / Branding